| Record ID | marc_loc_updates/v36.i37.records.utf8:14566240:1121 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i37.records.utf8:14566240:1121?format=raw |
LEADER: 01121nam a22002778a 4500
001 2008040265
003 DLC
005 20080915093745.0
008 080911s2008 nju b 001 0 eng
010 $a 2008040265
020 $a9780470512401 (alk. paper)
040 $aDLC$cDLC
050 00 $aHD69.B7$bF57 2008
082 00 $a658.8/27$222
100 1 $aFisher-Buttinger, Claudia.
245 10 $aConnective branding :$bbuilding brand equity in a demanding world /$cClaudia Fisher-Buttinger and Christine Vallaster.
260 $aHoboken, NJ :$bWiley,$cc2008.
263 $a0811
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aMarket forces -- Emerging strategies to address market forces -- Brand framework for building synchronised brands -- Practical applications : brand engagement -- Practical applications : the process of aligning brand promise and experience.
650 0 $aBrand name products$xManagement.
650 0 $aBrand name products$xValuation$xManagement.
650 0 $aBranding (Marketing)
650 0 $aCorporate image.
700 1 $aVallaster, Christine,$d1971-