| Record ID | marc_loc_updates/v36.i38.records.utf8:9772480:2607 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i38.records.utf8:9772480:2607?format=raw |
LEADER: 02607cam a2200325 a 4500
001 2007004626
003 DLC
005 20080917161159.0
008 070201s2007 nyua 001 0 eng
010 $a 2007004626
020 $a0071477187 (alk. paper)
020 $a9780071477185 (alk. paper)
035 $a(OCoLC)82286621
050 00 $aHF5415.13$b.G58 2007
082 00 $a658.8$222
035 $a(OCoLC)ocm82286621
040 $aDLC$cDLC$dBAKER$dBTCTA$dJED$dC#P$dYDXCP$dQBX$dDLC
100 1 $aGoldstein, Beth.
245 14 $aThe ultimate small business marketing toolkit :$ball the tips, forms, and strategies you'll ever need /$cBeth Goldstein.
260 $aNew York :$bMcGraw-Hill,$cc2007.
300 $axii, 322 p. :$bill. ;$c24 cm. +$e1 CD-ROM (4 3/4 in.)
500 $aIncludes index.
538 $aSystem requirements for accompanying CD-ROM: Windows 2000 or higher.
505 0 $aIntroduction -- Milestone 1: How well do you know yourself and your customers? -- Are you ready? business vision and the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone 2: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone 3: Looking outward, then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes, and inertia -- What are you really good at doing? -- Milestone 4: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone 5: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone 6: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- The elevator pitch -- Milestone 7: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone 8: Turning your business vision into reality -- Laying the foundation for a marketing plan -- Passion as a strategy -- Conclusion.
538 $aSystem requirements for accompanying CD-ROM: Microsoft Windows 2000 or higher; Adobe Acrobat Reader 7.
650 0 $aMarketing$xManagement.
650 0 $aSmall business$xMarketing.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0710/2007004626.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0708/2007004626-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0708/2007004626-d.html