MARC Record from Library of Congress

LEADER: 02754cam a22003378a 4500
001 2006022741
003 DLC
005 20081125092620.0
008 060712s2007 enk b 001 0 eng
010 $a 2006022741
020 $a9780415396288 (hbk. : alk. paper)
020 $a041539628X (hbk. : alk. paper)
020 $a9780415396295 (pbk. : alk. paper)
020 $a0415396298 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aAM121$b.M877 2007
082 00 $a069/.068$222
245 00 $aMuseum management and marketing /$cedited by Richard Sandell and Robert R. Janes.
260 $aMilton Park, Abingdon, Oxon ;$aNew York :$bRoutledge,$c2007.
263 $a0612
300 $ap. cm.
500 $aSimultaneously published in the USA and Canada.
504 $aIncludes bibliographical references and index.
505 0 $aComplexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Glenbow staff perspectives -- The effective management of museums : cohesive leadership and visitor focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : Outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
650 0 $aMuseums$xManagement.
650 0 $aMuseums$xMarketing.
700 1 $aSandell, Richard,$d1967-
700 1 $aJanes, Robert R.,$d1948-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0617/2006022741.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0625/2006022741-d.html