| Record ID | marc_loc_updates/v37.i02.records.utf8:8898666:1481 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i02.records.utf8:8898666:1481?format=raw |
LEADER: 01481cam a2200289 a 4500
001 2008044835
003 DLC
005 20090109121012.0
008 081030s2009 nyua b 001 0 eng
010 $a 2008044835
015 $aGBA8C3372$2bnb
016 7 $a014787807$2Uk
020 $a9780071496568 (alk. paper)
020 $a0071496564 (alk. paper)
035 $a(OCoLC)ocn267046226
035 $a(OCoLC)267046226
040 $aDLC$cDLC$dUKM$dC#P$dYDXCP$dDLC
050 00 $aHF5415.1265$b.G656 2009
082 00 $a659.14/4$222
100 1 $aGoodman, Andrew$q(Andrew E.)
245 10 $aWinning results with Google AdWords /$cAndrew Goodman.
250 $a2nd ed.
260 $aNew York :$bMcGraw-Hill,$cc2009.
300 $axxiv, 376 p. :$bill. ;$c24 cm.
505 0 $aHow big is this market? the rapid rise of paid search -- A $21 billion afterthought : how Google entered the advertising market -- First principles for reaching customers through AdWords -- Setting up Ad groups -- How Google ranks ads : quality-based bidding -- Big-picture planning and making the case to the boss -- Keyword selection and bidding : tapping into powerful AdWords features -- Writing winning ads -- Expanding your ad distribution : opportunities and pitfalls -- Measuring success : a "what's changed" report -- Increasing online conversion rates -- Online targeting 1995-2015 : fast start, exciting future.
504 $aIncludes bibliographical references and index.
650 0 $aInternet marketing.