MARC Record from Library of Congress

LEADER: 01617nam a22002298a 4500
001 2008053679
003 DLC
005 20090109101015.0
008 081216s2009 mau 000 0 eng
010 $a 2008053679
020 $a1889102342 (pbk. : alk. paper)
040 $aDLC$cDLC
050 00 $aHG177$b.A343 2009
082 00 $a658.15/224$222
100 1 $aAhern, Tom.
245 10 $aSeeing through a donor's eyes :$bhow to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign /$cby Tom Ahern.
260 $aMedfield, MA :$bEmerson & Church, Publishers,$cc2009.
263 $a0902
300 $ap. cm.
505 0 $aAnd if you are in a capital campaign -- Types of cases : a shopping guide -- Why you matter to donors -- Writing a fabulous case is easy -- The case writing process : an overview -- Day 1 : gather your pile of information -- Also on day 1 : decide about interviews -- Day 2 : conduct your interviews -- What kinds of interview questions -- Day 3 : skim the cream -- Wanted : emotional triggers and benefits -- Day 4 : the internal case emerges -- Day 5: start writing -- What do we call it? -- The marketing brief : your skeleton -- Writing ills' the doctor is in -- Telling your story -- Prepare to be browsed -- Make your case bigger than you -- Put it in a nutshell, too -- Take your prospect on a verbal tour -- How you say things does matter -- The cherry on top -- The call to action -- The role of visuals -- "I'll know a great case when I see it" -- Reality check.
650 0 $aFund raising.
650 0 $aNonprofit organizations$xFinance.