| Record ID | marc_loc_updates/v37.i03.records.utf8:5621821:1440 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i03.records.utf8:5621821:1440?format=raw |
LEADER: 01440nam a22002778a 4500
001 2008054877
003 DLC
005 20090115144831.0
008 090102s2009 nyu b 001 0 eng
010 $a 2008054877
020 $a9780273716860 (pbk. : alk. paper)
040 $aDLC$cDLC
050 00 $aHD30.4$b.S28 2009
082 00 $a650.072$222
100 1 $aSaunders, Mark,$d1959-
245 10 $aResearch methods for business students /$cMark Saunders, Philip Lewis, Adrian Thornhill.
250 $a5th ed.
260 $aNew York :$bPrentice Hall,$cc2009.
263 $a0904
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
650 0 $aBusiness$xResearch.
650 0 $aBusiness$xResearch$xData processing.
700 1 $aLewis, Philip,$d1945-
700 1 $aThornhill, Adrian.