| Record ID | marc_loc_updates/v37.i05.records.utf8:12882437:738 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i05.records.utf8:12882437:738?format=raw |
LEADER: 00738nam a22002418a 4500
001 2009001273
003 DLC
005 20090127132154.0
008 090126s2009 enk b 000 0 eng
010 $a 2009001273
020 $a9780749453862
040 $aDLC$cDLC
050 00 $aHF5415.13$b.M369159 2009
082 00 $a658.80072$222
100 1 $aMcDonald, Malcolm.
245 10 $aMarketing accountability :$bhow to measure marketing effectiveness /$cMalcolm McDonald and Peter Mouncey.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$cc2009.
263 $a0908
300 $ap. cm.
504 $aIncludes bibliographical references.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xCost effectiveness.
700 1 $aMouncey, Peter.