| Record ID | marc_loc_updates/v37.i10.records.utf8:8876491:1260 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i10.records.utf8:8876491:1260?format=raw |
LEADER: 01260cam a2200313 a 4500
001 2008034688
003 DLC
005 20090306114311.0
008 080807s2009 enka b 001 0 eng
010 $a 2008034688
020 $a9780749453893
020 $a0749453893
035 $a(OCoLC)237886214
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dBWKUK$dBWK$dBWX$dCDX$dDLC
050 00 $aHF5415.1265$b.R93 2009
082 00 $a658.8/72$222
100 1 $aRyan, Damian.
245 10 $aUnderstanding digital marketing :$bmarketing strategies for engaging the digital generation /$cDamian Ryan & Calvin Jones.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2009.
300 $axii, 276 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [269]-271) and index.
650 0 $aInternet marketing.
650 0 $aSocial media.
650 0 $aStrategic planning.
650 0 $aMarketing$xManagement.
700 1 $aJones, Calvin.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0906/2008034688-t.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0906/2008034688-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0906/2008034688-d.html