| Record ID | marc_loc_updates/v37.i13.records.utf8:7562208:902 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i13.records.utf8:7562208:902?format=raw |
LEADER: 00902cam a2200265 a 4500
001 2008028928
003 DLC
005 20090330070155.0
008 080630s2009 njua b 001 0 eng
010 $a 2008028928
020 $a9780136083443
020 $a0136083447
035 $a(OCoLC)229033631
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWX$dDLC
050 00 $aHF5415.13$b.K636 2009
082 00 $a658.8$222
100 1 $aKotler, Philip.
245 12 $aA framework for marketing management :$bintegrated with PharmaSim /$cPhilip Kotler, Kevin Lane Keller ; in collaboration with Stu James.
250 $a4th ed.
260 $aUpper Saddle River, N.J. :$bPearson Prentice Hall,$cc2009.
300 $axxvi, 391 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
700 1 $aKeller, Kevin Lane,$d1956-
700 1 $aJames, Stuart W.