| Record ID | marc_loc_updates/v37.i19.records.utf8:3475680:1063 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i19.records.utf8:3475680:1063?format=raw |
LEADER: 01063cam a22002774a 4500
001 2004017032
003 DLC
005 20090511082409.0
008 040721s2004 enka 001 0 eng
010 $a 2004017032
020 $a0749442980
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.C52254 2004
082 00 $a658.8$222
100 1 $aCheverton, Peter.
245 10 $aKey marketing skills :$bstrategies, tools, and techniques for marketing success /$cPeter Cheverton ; [foreword by Malcolm McDonald].
250 $a2nd ed.
260 $aLondon ;$aSterling, VA :$bKogan Page,$c2004.
300 $axiii, 383 p. :$bill. ;$c25 cm. +$e1 CD-ROM (4 3/4 in.)
500 $aIncludes index.
650 0 $aMarketing.
650 0 $aStrategic planning.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0420/2004017032.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2004017032-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0910/2004017032-b.html