| Record ID | marc_loc_updates/v37.i19.records.utf8:9500231:1223 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i19.records.utf8:9500231:1223?format=raw |
LEADER: 01223nam a22002778a 4500
001 2009017419
003 DLC
005 20090505143022.0
008 090504s2009 cau b 001 0 eng
010 $a 2009017419
020 $a9780470400913 (cloth)
040 $aDLC$cDLC
050 00 $aHF5415.332.Y66$bY37 2009
082 00 $a658.8/340835$222
100 1 $aYarrow, Kit,$d1958-
245 10 $aGen buY :$bhow tweens, teens, and twenty-somethings are revolutionizing retail /$cKit Yarrow, Jayne O'Donnell.
250 $a1st ed.
260 $aSan Francisco :$bJossey-Bass, A Wiley Imprint,$c2009.
263 $a0908
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aGen Y is from Mercury -- They shop like they're from a different planet than their parents', too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
650 0 $aYoung adult consumers$xAttitudes.
650 0 $aGeneration Y$xAttitudes.
650 0 $aMarketing.
700 1 $aO'Donnell, Jayne.