| Record ID | marc_loc_updates/v37.i20.records.utf8:7768999:1071 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i20.records.utf8:7768999:1071?format=raw |
LEADER: 01071nam a22002898a 4500
001 2009017565
003 DLC
005 20090512105123.0
008 090511s2009 nyu b 001 0 eng
010 $a 2009017565
020 $a9780415477604 (hbk : alk. paper)
020 $a9780203866894 (ebook)
020 $a0415477603 (hbk)
040 $aDLC$cDLC
050 00 $aHF5415.32$b.F686 2010
082 00 $a658.8/342$222
100 1 $aFoxall, G. R.
245 10 $aInterpreting consumer choice :$bthe behavioral perspective model /$cGordon R. Foxall.
260 $aNew York :$bRoutledge,$c2009, c2010.
263 $a0908
300 $ap. cm.
490 0 $aRoutledge interpretive marketing research ;$v10
504 $aIncludes bibliographical references and index.
505 0 $aOverview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
650 0 $aConsumer behavior.
650 0 $aConsumers' preferences.
650 0 $aConsumers$xAttitudes.