| Record ID | marc_loc_updates/v37.i23.records.utf8:9071392:1529 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i23.records.utf8:9071392:1529?format=raw |
LEADER: 01529cam a2200277 a 4500
001 2008045231
003 DLC
005 20090604083602.0
008 081031s2009 njua 001 0 eng
010 $a 2008045231
020 $a9780910965828
020 $a091096582X
035 $a(OCoLC)ocn272303593
040 $aDLC$cDLC$dYDX$dYDXCP$dBTCTA$dBAKER$dCDX$dVP@$dDLC
050 00 $aHF5415.1265$b.D87 2009
082 00 $a658.8/72$222
100 1 $aDushinski, Kim,$d1966-
245 14 $aThe mobile marketing handbook :$ba step-by-step guide to creating dynamic mobile marketing campaigns /$cKim Dushinski ; foreword by Laura Marriott.
260 $aMedford, N.J. :$bCyberAge Books/Information Today,$cc2009.
300 $axxix, 218 p. :$bill. ;$c23 cm.
500 $aIncludes index.
505 0 $aThe basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile.
650 0 $aTelemarketing.
650 0 $aCellular telephones.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0912/2008045231-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0912/2008045231-d.html