| Record ID | marc_loc_updates/v37.i24.records.utf8:10135752:1415 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i24.records.utf8:10135752:1415?format=raw |
LEADER: 01415nam a22002658a 4500
001 2009021974
003 DLC
005 20090615153734.0
008 090529s2009 mau b 001 0 eng
010 $a 2009021974
020 $a9781405144070 (hardcover : alk. paper)
020 $a9781405144087 (pbk. : alk. paper)
040 $aDLC$cDLC
050 00 $aHD59$b.C6213 2009
082 00 $a659.2$222
100 1 $aCoombs, W. Timothy.
245 10 $aPR strategy and application :$bmanaging influence /$cW. Timothy Coombs and Sherry J. Holladay.
246 3 $aPublic relations strategy and application
260 $aMalden, MA :$bWiley-Blackwell,$c2009.
263 $a0908
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction and overview -- Public relations contested and ethically challenged -- Public relations and transparency -- Public relations as strategic communication -- Public relations as activism -- Media relations : shaping the news -- Technological development and online public relations -- Social marketing -- Reputation management -- Issues management -- Risk communication -- Crisis communication -- Corporate social responsibility : a new driver for public relations -- Public relations goes international -- Concluding thoughts on public relations : does society need public relations?
650 0 $aPublic relations.
700 1 $aHolladay, Sherry J.