| Record ID | marc_loc_updates/v37.i25.records.utf8:26240407:1103 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i25.records.utf8:26240407:1103?format=raw |
LEADER: 01103cam a22002774a 4500
001 2003001624
003 DLC
005 20090616115714.0
008 030127s2003 enka b 001 0 eng
010 $a 2003001624
020 $a0749437979
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD69.B7$bL467 2003
082 00 $a658.8/27$221
100 1 $aLePla, F. Joseph,$d1955-
245 10 $aBrand driven :$bthe route to integrated branding through great leadership /$cF. Joseph LePla, Susan V. Davis & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.].
260 $aLondon ;$aSterling, VA :$bKogan Page,$c2003.
300 $axvi, 334 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aBranding (Marketing)
650 0 $aLeadership.
700 1 $aDavis, Susan V.$q(Susan Voeller),$d1966-
700 1 $aParker, Lynn M.,$d1956-
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2003001624-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0912/2003001624-b.html