| Record ID | marc_loc_updates/v37.i30.records.utf8:8813025:1432 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i30.records.utf8:8813025:1432?format=raw |
LEADER: 01432cam a2200301 a 4500
001 2008014022
003 DLC
005 20090725151010.0
008 080331s2009 enka b 001 0 eng
010 $a 2008014022
020 $a9780415448147 (hardback)
020 $a041544814X (hardback)
020 $a9780415448154 (pbk.)
020 $a0415448158 (pbk.)
035 $a(OCoLC)ocn220098727
040 $aDLC$cDLC$dYDX$dBAKER$dYDXCP$dBTCTA$dOCLNG$dBWK$dCDX$dDLC
050 00 $aHM1221$b.G56 2009
082 00 $a659.209$222
245 00 $aGlobal public relations :$bspanning borders, spanning cultures /$cedited by Alan R. Freitag and Ashli Quesinberry Stokes.
260 $aMilton Park, Abingdon, Oxon ;$bNew York, NY :$bRoutledge,$c2009.
300 $axviii, 310 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aCommon ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
650 0 $aPublic relations$vCross-cultural studies.
650 0 $aIntercultural communication.
650 0 $aCulture and globalization.
700 1 $aFreitag, Alan.
700 1 $aStokes, Ashli Quesinberry.