| Record ID | marc_loc_updates/v37.i31.records.utf8:14394537:1642 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i31.records.utf8:14394537:1642?format=raw |
LEADER: 01642nam a22003258a 4500
001 2009031116
003 DLC
005 20090730123056.0
008 090730s2009 nyu b 001 0 eng
010 $a 2009031116
020 $a9780415873758 (hardback : alk. paper)
020 $a9780415873772 (pbk. : alk. paper)
020 $a9780203859865 (ebook)
040 $aDLC$cDLC
050 00 $aHD30.28$b.N4814 2009
082 00 $a658.8/02$222
100 1 $aNeves, Marcos Fava.
245 10 $aMarketing methods to improve company strategy :$bapplied tools and frameworks to improve company's competitiveness using a network approach /$cMarcos Fava Neves, Luciano Thome Castro, Matheus Alberto Consoli.
250 $a1st ed.
260 $aNew York, NY :$bRoutledge,$c2009.
263 $a1003
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aHow to describe the company as an integrated network -- How to make a strategic marketing plan under a collaborative network approach -- How to build competitive advantage through a marketing channels plan -- How to analyse channel value capture -- How to build and review marketing and networks contracts -- How to build competitive advantage via sales force -- How to build joint ventures -- A method for building competitive advantage through alignment of marketing channels incentives -- Identifying key success factors to develop market driven strategies.
650 0 $aStrategic planning.
650 0 $aIndustrial management.
650 0 $aMarketing.
650 0 $aCompetition.
700 1 $aCastro, Luciano Thome.
700 1 $aConsoli, Matheus Alberto.