| Record ID | marc_loc_updates/v37.i34.records.utf8:6251205:1045 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i34.records.utf8:6251205:1045?format=raw |
LEADER: 01045cam a2200265 a 4500
001 2004005769
003 DLC
005 20090811084806.0
008 040310s2004 enka b 001 0 eng
010 $a 2004005769
020 $a0749441089
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aP96.E25$bT86 2004
082 00 $a338.4/730223$222
100 1 $aTungate, Mark,$d1967-
245 10 $aMedia monoliths :$bhow great media brands thrive and survive /$cMark Tungate.
260 $aLondon ;$aSterling, VA :$bKogan Page,$c2004.
300 $aviii, 261 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographical references (p. [250]-251) and index.
650 0 $aMass media$xEconomic aspects.
650 0 $aBrand name products
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0416/2004005769.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2004005769-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0915/2004005769-b.html