| Record ID | marc_loc_updates/v37.i35.records.utf8:53949883:1040 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i35.records.utf8:53949883:1040?format=raw |
LEADER: 01040cam a2200289 a 4500
001 2008017536
003 DLC
005 20090831131820.0
008 080417s2008 enkahbc b 001 0 eng
010 $a 2008017536
020 $a9780273717843 (pbk.)
020 $a0273717847 (pbk.)
035 $a(OCoLC)ocn225852450
035 $a(OCoLC)225852450
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dDLC
050 00 $aHF1416$b.H65 2008
082 00 $a658.8/4$222
100 1 $aHollensen, Svend.
245 10 $aEssentials of global marketing /$cSvend Hollensen.
260 $aHarlow, Essex, England :$bPearson Education,$c2008.
300 $axxviii, 494 p. :$bcol. ill., facsims., 1 map, ports. ;$c27 cm.
500 $aShortened version of: Global marketing. 4th ed. 2007.
504 $aIncludes bibliographical references and index.
650 0 $aExport marketing.
650 0 $aExport marketing$vCase studies.
700 1 $aHollensen, Svend.$tGlobal marketing.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0816/2008017536.html