| Record ID | marc_loc_updates/v37.i36.records.utf8:9670878:912 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i36.records.utf8:9670878:912?format=raw |
LEADER: 00912cam a22002658a 4500
001 2008027384
003 DLC
005 20090901064009.0
008 080623s2008 nju b 001 0 eng
010 $a 2008027384
020 $a9780470183878 (cloth)
040 $aDLC$cDLC$dDLC
050 00 $aHD69.B7$bG43 2008
082 00 $a658.8/27$222
100 1 $aGerzema, John,$d1961-
245 14 $aThe brand bubble :$bthe looming crisis in brand value and how to avoid it /$cJohn Gerzema, Ed Lebar ; foreword by Peter Stringham.
260 $aHoboken, NJ :$bWiley,$cc2008.
263 $a0809
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products$xValuation.
650 0 $aBranding (Marketing)
650 0 $aBrand name products$vCase studies.
700 1 $aLebar, Ed,$d1943-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0822/2008027384.html