| Record ID | marc_loc_updates/v37.i38.records.utf8:30450828:1177 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i38.records.utf8:30450828:1177?format=raw |
LEADER: 01177nam a22002418a 4500
001 2009038435
003 DLC
005 20090917143901.0
008 090917s2009 cau 000 0 eng
010 $a 2009038435
020 $a9780071590457 (alk. paper)
040 $aDLC$cDLC
050 00 $aHF5415.5$b.G743 2009
082 00 $a658.8/12$222
100 1 $aGreenberg, Paul.
245 10 $aCRM at the speed of light :$bsocial CRM strategies, tools, and techniques for engaging your customers /$cPaul Greenberg.
250 $a4th ed.
260 $aSan Francisco, Calif. :$bMcGraw-Hill,$cc2009.
263 $a0912
300 $ap. cm.
505 0 $aOMG! : your customer really is your BFF! -- CRm, CMR, VRM or who -- The customer owns the experience -- Enterprise 2 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices.
650 0 $aCustomer relations$xManagement.
650 0 $aElectronic commerce.