MARC Record from Library of Congress

LEADER: 01872nam a22002538a 4500
001 2009046192
003 DLC
005 20091109174418.0
008 091102s2009 nyu b 001 0 eng
010 $a 2009046192
020 $a9780230224186 (hardback)
040 $aDLC$cDLC
050 00 $aBF637.S8$bB47 2009
082 04 $a650.1$222
100 1 $aBevolo, Marco.
245 14 $aThe golden crossroads :$bmultidisciplinary findings for business success from the worlds of fine arts, design and culture /$cMarco Bevolo.
260 $aNew York :$bPalgrave Macmillan,$c2009.
263 $a0912
300 $ap. cm.
520 $a"The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers"--Provided by publisher.
504 $aIncludes bibliographical references and index.
505 8 $aMachine generated contents note: Introduction * New Approaches to Experiencing Culture * The Art of Relationships: From Customer to Art Community * Brave New World: From Miami, a New Wave of Collectors * The Emergence of China in the Art World * Collections Core: When Passion Drives Investment * How Art and Culture Teach Marketing how to Market * Promising Promiscuity: Tomorrow's Cultural Charity * Conclusion Introduction * New Approaches to Experiencing Culture * The Art of Relationships: From Customer to Art Community * Brave New World: From Miami, a New Wave of Collectors * The Emergence of China in the Art World * Collections Core: When Passion Drives Investment * How Art and Culture Teach Marketing how to Market * Promising Promiscuity: Tomorrow's Cultural Charity * Conclusion.
650 0 $aSuccess in business$xPsychological aspects.
650 0 $aDesign$xPsychological aspects.