| Record ID | marc_loc_updates/v37.i49.records.utf8:6666487:1255 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i49.records.utf8:6666487:1255?format=raw |
LEADER: 01255cam a2200253 a 4500
001 2008049603
003 DLC
005 20091207093348.0
008 081202s2009 enk 001 0 eng
010 $a 2008049603
020 $a9780749455071
020 $a0749455071
035 $a(OCoLC)ocn276334477
040 $aDLC$cDLC$dBTCTA$dYDXCP$dBWKUK$dBWK$dCDX$dDLC
050 00 $aHM1221$b.B765 2009
082 00 $a659.20285/4678$222
100 1 $aBrown, Rob.
245 10 $aPublic relations and the social web :$busing social media and Web 2.0 in communications /$cRob Brown.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2009.
300 $ax, 182 p. ;$c25 cm.
500 $aIncludes index.
505 0 $aSomething has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
650 0 $aPublic relations.
650 0 $aInternet in public relations.