| Record ID | marc_loc_updates/v37.i49.records.utf8:9364450:1303 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i49.records.utf8:9364450:1303?format=raw |
LEADER: 01303nam a22002898a 4500
001 2009047870
003 DLC
005 20091201102858.0
008 091127s2010 ncu b 001 0 eng
010 $a 2009047870
020 $a9780786447541 (softcover : alk. paper)
040 $aDLC$cDLC
043 $an-us---
050 00 $aRK61$b.S44 2010
082 00 $a617.6/010688$222
100 1 $aSegrave, Kerry,$d1944-
245 10 $aAmerica brushes up :$bthe use and marketing of toothpaste and toothbrushes in the twentieth century /$cKerry Segrave.
260 $aJefferson, N.C. :$bMcFarland & Co.,$c2010.
263 $a1001
300 $ap. cm.
520 $a"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aMouth$xCare and hygiene$zUnited States$xHistory.
650 0 $aToothpastes$zUnited States$xHistory.
650 0 $aToothbrushes$zUnited States$xHistory.
650 0 $aAdvertising$xToothpaste$zUnited States.
650 0 $aAdvertising$xDental instruments and apparatus$zUnited States.