| Record ID | marc_loc_updates/v37.i50.records.utf8:11344020:1020 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i50.records.utf8:11344020:1020?format=raw |
LEADER: 01020nam a22002538a 4500
001 2009049521
003 DLC
005 20091214110029.0
008 091214s2010 nyu 001 0 eng
010 $a 2009049521
020 $a9781591843115
040 $aDLC$cDLC
050 00 $aHF5438.25$b.J36 2010
082 00 $a658.8/72$222
100 1 $aJantsch, John.
245 14 $aThe referral engine :$bteaching your business how to market itself /$cJohn Jantsch.
260 $aNew York :$bPortfolio,$c2010.
263 $a1005
300 $ap. cm.
500 $aIncludes index.
505 0 $aThe realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop.
650 0 $aBusiness referrals.
650 0 $aViral marketing.
650 0 $aWord-of-mouth advertising.