| Record ID | marc_loc_updates/v38.i02.records.utf8:10773314:1250 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i02.records.utf8:10773314:1250?format=raw |
LEADER: 01250cam a2200313 a 4500
001 2009001273
003 DLC
005 20100107110152.0
008 090126s2009 enka b 001 0 eng
010 $a 2009001273
015 $aGBA930450$2bnb
016 7 $a014937481$2Uk
020 $a9780749453862
020 $a0749453869
035 $a(OCoLC)ocn300279812
040 $aDLC$cDLC$dBTCTA$dUKM$dYDXCP$dBWKUK$dBWX$dBWK$dCDX$dMOF$dDLC
050 00 $aHF5415.13$b.M369159 2009
082 00 $a658.80072$222
100 1 $aMcDonald, Malcolm.
245 10 $aMarketing accountability :$bhow to measure marketing effectiveness /$cMalcolm McDonald and Peter Mouncey.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2009.
300 $aviii, 293 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xCost effectiveness.
700 1 $aMouncey, Peter.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1004/2009001273-t.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1004/2009001273-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1004/2009001273-d.html