| Record ID | marc_loc_updates/v38.i05.records.utf8:10402623:941 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i05.records.utf8:10402623:941?format=raw |
LEADER: 00941cam a22002538a 4500
001 2009051245
003 DLC
005 20100129184653.0
008 091208s2010 nju 001 0 eng
010 $a 2009051245
020 $a9780470547816 (pbk.)
040 $aDLC$cDLC
050 00 $aHF5415.1265$b.S393 2010
082 00 $a658.8/72$222
100 1 $aScott, David Meerman.
245 14 $aThe new rules of marketing and PR :$bhow to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly /$cDavid Meerman Scott.
250 $a2nd ed.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2010.
263 $a0912
300 $ap. cm.
500 $aRev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.
500 $aIncludes index.
650 0 $aInternet marketing.
650 0 $aPublic relations.