Record ID | marc_loc_updates/v38.i05.records.utf8:4107097:2730 |
Source | Library of Congress |
Download Link | /show-records/marc_loc_updates/v38.i05.records.utf8:4107097:2730?format=raw |
LEADER: 02730cam a22003377a 4500
001 2004118282
003 DLC
005 20100126105525.0
008 041227t20052006at a b 001 0 eng d
010 $a 2004118282
020 $a0534636896 (pbk.)
035 $a(CStRLIN)NYUGB13073539-B
035 $a(NNU)NYUb13073539
040 $aSISPL$cSISPL$dBAKER$dNNU$dDLC
042 $alccopycat
050 00 $aPN1992.55$b.E18 2006
082 00 $a791.4502//36$222
100 1 $aEastman, Susan Tyler.
245 10 $aMedia programming :$bstrategies and practices /$cSusan Tyler Eastman, Douglas A. Ferguson.
250 $a7th ed.
260 $aAustralia ;$aBelmont, CA :$bThomson/Wadsworth,$c[2005], c2006.
300 $axiii, 465 p. :$bill. ;$c24 cm.
500 $aRev. ed. of: Broadcast/cable/web programming. 6th ed. c2002.
520 $aThis book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
504 $aIncludes bibliographical references (p. 435-441) and index.
505 0 $aProgramming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable system and satellite programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.
650 0 $aTelevision programs$xPlanning.
650 0 $aRadio programs$xPlanning.
650 0 $aCable television$xPlanning.
700 1 $aFerguson, Douglas A.
700 1 $aEastman, Susan Tyler.$tBroadcast/cable/web programming.$s6th ed.$fc2002.