MARC Record from Library of Congress

LEADER: 02854cam a2200265 a 4500
001 2009007081
003 DLC
005 20100205095847.0
008 090305s2009 dcua bq 001 0 eng
010 $a 2009007081
020 $a9781597265638 (pbk. : alk. paper)
020 $a1597265632 (pbk. : alk. paper)
035 $a(OCoLC)ocn286479843
040 $aDLC$cDLC$dBTCTA$dYDXCP$dC#P$dBWX$dCOU$dMOF$dAKP$dDLC
050 00 $aQ223$b.O47 2009
100 1 $aOlson, Randy,$d1955-
245 10 $aDon't be such a scientist :$btalking substance in an age of style /$cby Randy Olson.
260 $aWashington, DC :$bIsland Press,$cc2009.
300 $avii, 206 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
504 $a"Randy Olson selected filmography": p. 187-188.
505 0 $a1. Don't Be So Cerebral -- 2. Don't Be So Literal Minded -- 3. Don't Be Such a Poor Storyteller -- 4. Don't Be So Unlikeable -- 5. Be the Voice of Science! -- Appendix 1. The Sizzle Frazzle -- Appendix 2. Filmmaking for Scientists -- Appendix 3. Randy Olson Selected Filmography.
520 $a"After nearly a decade on the defensive, the world of science is about to be restored to its rightful place. But is the American public really ready for science? And is the world of science ready for the American public? Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style points count. Enter Randy Olson. Fifteen years ago, Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With films like Flock of Dodos: The Evolution-Intelligent Design Circus (Tribeca '06, Showtime) and Sizzle: A Global Warming Comedy (Outfest '08), he has tried to bridge the cultural divide that has too often left science on the outside looking in. Now, in his first book, Olson, with a Harvard Ph.D. and formerly a tenured professor of marine biology at the University of New Hampshire, recounts the lessons from his own hilarious-and at times humiliating-evolution from science professor to Hollywood filmmaker. In Don't Be Such a Scientist, he shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human. In a book enlivened by a profane acting teacher who made Olson realize that "nobody wants to watch you think," he offers up serious insights and poignant stories. You'll laugh, you may cry, and as a communicator you'll certainly learn the importance of not only knowing how to fulfill, but also how to arouse."--Publisher's description.
650 0 $aCommunication in science.
650 0 $aScience in motion pictures.