| Record ID | marc_loc_updates/v38.i06.records.utf8:16167342:1127 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i06.records.utf8:16167342:1127?format=raw |
LEADER: 01127cam a22002658a 4500
001 2009009561
003 DLC
005 20100204111650.0
008 090304s2009 nyu b 001 0 eng
010 $a 2009009561
020 $a9780273719601 (pbk. : alk. paper)
040 $aDLC$cDLC
050 00 $aHF5548.32$b.C472 2009
082 00 $a658.8/72$222
100 1 $aChaffey, Dave,$d1963-
245 10 $aE-business and e-commerce management :$bstrategy, implementation, and practice /$cDave Chaffey.
246 3 $aEbusiness and ecommerce management
250 $a4th ed.
260 $aNew York :$bFT Prentice Hall,$cc2009.
263 $a0906
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
650 0 $aElectronic commerce.
650 0 $aBusiness enterprises$xComputer networks.