| Record ID | marc_loc_updates/v38.i06.records.utf8:24067328:952 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i06.records.utf8:24067328:952?format=raw |
LEADER: 00952nam a22002658a 4500
001 2010003445
003 DLC
005 20100205113406.0
008 100205s2010 ilu b 001 0 eng
010 $a 2010003445
020 $a9781410938428 (hc)
040 $aDLC$cDLC
050 00 $aHF5823$b.H356 2010
082 00 $a659.1$222
100 1 $aHensley, Laura.
245 10 $aAdvertising attack /$cLaura J. Hensley.
250 $a1st ed.
260 $aChicago, Ill. :$bRaintree,$cc2010.
263 $a1009
300 $ap. cm.
490 0 $aMastering media
504 $aIncludes bibliographical references and index.
505 0 $aAdvertising all around you -- A brief history of advertising -- How is an advertisement made? -- Advertising strategies -- Advertising techniques and tricks -- Desperate for attention -- Is it an ad? -- Internet advertising -- Do-it-yourself -- Advertising timeline.
650 0 $aAdvertising.
650 0 $aAdvertising campaigns.