| Record ID | marc_loc_updates/v38.i06.records.utf8:9977820:1069 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i06.records.utf8:9977820:1069?format=raw |
LEADER: 01069cam a22003018a 4500
001 2005008903
003 DLC
005 20100205072817.0
008 050329s2005 mau b 001 0 eng
010 $a 2005008903
020 $a0750679034 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHF5415.33.U6$bK67 2005
082 00 $a658.8/0089/68073$222
100 1 $aKorzenny, Felipe.
245 10 $aHispanic marketing :$ba cultural perspective /$cFelipe Korzenny, Betty Ann Korzenny.
260 $aBoston :$bElsevier/Butterworth-Heinemann,$cc2005.
263 $a0507
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aHispanic American consumers.
650 0 $aConsumer behavior$zUnited States.
650 0 $aTarget marketing$zUnited States.
700 1 $aKorzenny, Betty Ann,$d1933-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0510/2005008903.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0622/2005008903-d.html