MARC Record from Library of Congress

LEADER: 02071cam a22002418a 4500
001 2009015726
003 DLC
005 20100210151928.0
008 090423s2009 nyu b 001 0 eng
010 $a 2009015726
020 $a9780809094691 (hardcover : alk. paper)
040 $aDLC$cDLC
050 00 $aHF5416.5$b.P66 2009
082 00 $a338.5/2$222
100 1 $aPoundstone, William.
245 10 $aPriceless :$bthe myth of fair value (and how to take advantage of it) /$cWilliam Poundstone.
250 $a1st ed.
260 $aNew York :$bHill and Wang,$cc2009.
263 $a1001
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe $2.9 million cup of coffee -- Price cluelessness -- The myth of the boomerang -- Body and soul -- Black is white -- Helson's cigarette -- The price scale -- Input to output -- Lunch with maurice -- Money pump -- The best odds in Vegas -- Cult of rationality -- Kahneman and Tversky -- Heuristics and biases -- The Devil's greatest trick -- Prospect theory -- Rules of fairness -- Ultimatum game -- The vanishing altruist -- Pittsburgh is not a culture -- Attacking heuristics -- Deal or no deal -- Prices on the planet Algon -- The free 72-ounce steak -- Price check -- Shilling for Prada -- Menu psych -- The price of a super bowl ticket -- Don't wrap all the Christmas presents in one box -- Who's afraid of the phone bill? -- Breakage and slippage -- Paying for air -- Cheap and cheaper -- Mysteries of the 99 cent store -- Meaningless zeros -- Reality constraint -- Selling Warhol's beach house -- Groundhog day -- Anchoring for dummies -- Attention deficit -- Drinking and deal making -- An octillion doesn't buy what it used to -- Selling the money illusion -- Neutron Jane -- Beauty premium -- Pricing gender -- Search for suckers -- It's all about testosterone -- Liquid trust -- The million dollar club -- The mischievous Mr. Market -- For the love of god -- Antidote for anchoring -- Buddy system -- The outrage theory -- Honesty box -- Money, chocolate, happiness.
650 0 $aPricing.