| Record ID | marc_loc_updates/v38.i09.records.utf8:18991630:852 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i09.records.utf8:18991630:852?format=raw |
LEADER: 00852cam a22002538a 4500
001 2010002904
003 DLC
005 20100224130242.0
008 100204s2010 dcu b 001 0 eng
010 $a 2010002904
020 $a9780899644240 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aLB2342.82$b.R425 2010
082 00 $a378.068/8$222
100 1 $aMoore, Robert M.$q(Robert Mitchell),$d1948-
245 14 $aThe real u :$bbuilding brands that resonate with students, faculty, staff, and donors /$cby Robert M. Moore.
246 13 $aReal you
260 $aWashington, DC :$bCASE Books,$c2010.
263 $a1002
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aEducation, Higher$xMarketing$vCase studies.
650 0 $aBranding (Marketing)$vCase studies.
650 0 $aUniversities and colleges$vCase studies.