| Record ID | marc_loc_updates/v38.i12.records.utf8:14707320:1159 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i12.records.utf8:14707320:1159?format=raw |
LEADER: 01159cam a22002898a 4500
001 2009021748
003 DLC
005 20100317134550.0
008 090611s2009 nyu b 001 0 eng
010 $a 2009021748
020 $a0230615600
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5823$b.T37 2009
082 00 $a659.1$222
245 00 $aTestimonial advertising in the American marketplace :$bemulation, identity, community /$cedited by Marina Moskowitz and Marlis Schweitzer.
260 $aNew York :$bPalgrave Macmillan,$c2009.
263 $a0911
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$zUnited States$xHistory.
650 0 $aAdvertising$zUnited States$xPsychological aspects.
700 1 $aMoskowitz, Marina,$d1968-
700 1 $aSchweitzer, Marlis.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0913/2009021748-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0913/2009021748-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0913/2009021748-t.html