| Record ID | marc_loc_updates/v38.i12.records.utf8:16607992:1499 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i12.records.utf8:16607992:1499?format=raw |
LEADER: 01499cam a2200337 a 4500
001 2009034154
003 DLC
005 20100316144313.0
008 090817s2010 caua 001 0 eng
010 $a 2009034154
020 $a9780313365829 (hard copy : alk. paper)
020 $a0313365822 (hard copy : alk. paper)
020 $a9780313365836 (ebook)
020 $a0313365830 (ebook)
035 $a(OCoLC)ocn429027422
040 $aDLC$cDLC$dBTCTA$dC#P$dYDXCP$dBWX$dDLC
050 00 $aHF5823$b.O3587 2010
082 00 $a659.1$222
100 1 $aOgden, James R.
245 14 $aThe entrepreneur's guide to advertising /$cJames R. Ogden and Scott Rarick.
260 $aSanta Barbara, Calif. :$bPraeger,$cc2010.
300 $axvii, 122 p. :$bill. ;$c25 cm.
490 1 $aThe entrepreneur's guide
500 $aIncludes index.
505 0 $aWhat is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
650 0 $aAdvertising$xManagement.
650 0 $aMarketing$xManagement.
650 0 $aEntrepreneurship.
650 0 $aSmall business.
700 1 $aRarick, Scott.
830 0 $aEntrepreneur's guide (Westport, Conn.)