| Record ID | marc_loc_updates/v38.i16.records.utf8:17729682:685 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i16.records.utf8:17729682:685?format=raw |
LEADER: 00685cam a2200229 a 4500
001 2010290145
003 DLC
005 20100413072528.0
008 100128s2009 ne b 001 0 eng
010 $a 2010290145
020 $a9789081184021 (pbk.)
040 $aDLC$cDLC
050 00 $aP96.M36$bD47 2009
082 00 $a659.13/4$222
100 1 $aDerval, Diana.
245 10 $aWait marketing :$bis it the right moment? /$cDiana Deval.
250 $a2nd ed
260 $aAmsterdam :$bDerval Research,$cc2009.
300 $a207 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 197-201) and index.
650 0 $aMass media$xMarketing.
650 0 $aCommunication in marketing.