| Record ID | marc_loc_updates/v38.i19.records.utf8:9603363:1259 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i19.records.utf8:9603363:1259?format=raw |
LEADER: 01259cam a2200289 a 4500
001 2009013178
003 DLC
005 20100504112927.0
008 090327s2009 enk b 001 0 eng
010 $a 2009013178
020 $a9780230522275 (alk. paper)
020 $a0230522270 (alk. paper)
035 $a(OCoLC)ocn317926862
040 $aDLC$cDLC$dBTCTA$dYDXCP$dBWKUK$dBWK$dOKU$dCDX$dDLC
043 $ae-uk---$an-us---
050 00 $aJA85.2.G7$bB87 2009
082 00 $a324.7/30941$222
100 1 $aBusby, Robert.
245 10 $aMarketing the populist politician :$bthe demotic democrat /$cRobert Busby.
260 $aBasingstoke [England] ;$aNew York :$bPalgrave Macmillan,$c2009.
300 $aix, 232 p. ;$c22 cm.
504 $aIncludes bibliographical references and index.
505 0 $aLeadership and ordinariness -- Cloth coats and Camelot -- Thatcher and Major : marketing as a conservative identity -- Confronting an elite reality -- New Labour and Tony Blair -- Bush, NASCAR dads, and Wal-mart moms -- Cameron and Brown.
650 0 $aMarketing$xPolitical aspects$zGreat Britain.
650 0 $aMarketing$xPolitical aspects$zUnited States.
650 0 $aCommunication in politics$zGreat Britain.
650 0 $aCommunication in politics$zUnited States.