| Record ID | marc_loc_updates/v38.i27.records.utf8:13906317:906 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i27.records.utf8:13906317:906?format=raw |
LEADER: 00906cam a22003015a 4500
001 2010318547
003 DLC
005 20100701235128.0
008 100505s2010 ii 001 0 eng d
010 $a 2010318547
020 $a9788174367921
020 $a8174367926
025 $aI-E-2010-318547; 80-02
035 $a(OCoLC)ocn613312157
035 $a(OCoLC)613312157
037 $aLibrary of Congress -- New Delhi Overseas Office
040 $aDKAGE$beng$cDKAGE$dDLC
042 $alccopycat$alcode
043 $aa-ii---
050 00 $aHF5415.3+
082 04 $a658.83430954$222
100 1 $aChanda, Pradip.
245 12 $aA requiem for a brand :$btargeting the new-age consumer /$cPradip Chanda.
260 $aNew Delhi :$bLotus Collection, Roli Books,$c2010.
300 $axii, 137 p. ;$c23 cm.
500 $aIncludes index.
650 0 $aBrand loyalty$vCase studies.
650 0 $aConsumers' preferences.