MARC Record from Library of Congress

LEADER: 02109cam a2200337 a 4500
001 2009025382
003 DLC
005 20100701170331.0
008 090622s2010 njua b 001 0 eng
010 $a 2009025382
015 $aGBA984175$2bnb
016 7 $a015356942$2Uk
020 $a9780470747100
020 $a0470747102
035 $a(OCoLC)ocn410232698
040 $aDLC$beng$cDLC$dYDX$dUKM$dYDXCP$dCDX$dBWX$dDEBBG$dBTCTA$dOCL$dDLC
050 00 $aHD30.28$b.G72 2010
082 00 $a658.4/012$222
084 $aQP 320$2rvk
084 $aQP 360$2rvk
100 1 $aGrant, Robert M.,$d1948-
245 10 $aContemporary strategy analysis /$cRobert M. Grant.
250 $a7th ed.
260 $aHoboken, NJ :$bJohn Wiley & Sons,$c2010.
300 $axv, 499 p. :$bill. (some col.) ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.
650 0 $aStrategic planning.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0917/2009025382-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0917/2009025382-t.html
856 4 $uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018740740&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA$zInhaltsverzeichnis