| Record ID | marc_loc_updates/v38.i33.records.utf8:27670067:945 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i33.records.utf8:27670067:945?format=raw |
LEADER: 00945cam a22002418a 4500
001 2009052491
003 DLC
005 20100810104631.0
008 100112s2010 mau b 001 0 eng
010 $a 2009052491
020 $a9780240810201 (pbk. : alk. paper)
040 $aDLC$cDLC
050 00 $aP96.M34$bV36 2010
082 00 $a302.23$222
100 1 $aVan Tassel, Joan M.
245 10 $aManaging electronic media :$bmaking, marketing, and moving digital content /$cJoan Van Tassel, Lisa Poe-Howfield.
260 $aBurlington, MA :$bFocal Press,$c2010.
263 $a1003
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics.
650 0 $aMass media$xManagement.
700 1 $aPoe-Howfield, Lisa.