| Record ID | marc_loc_updates/v38.i38.records.utf8:3227851:1496 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i38.records.utf8:3227851:1496?format=raw |
LEADER: 01496cam a2200337 a 4500
001 2006052191
003 DLC
005 20100915173848.0
008 061229s2007 enka b 001 0 eng
010 $a 2006052191
015 $aGBA6A2591$2bnb
016 7 $a013619017$2Uk
020 $a9781403986276 (pbk.)
020 $a1403986274 (pbk.)
035 $a(OCoLC)ocm78773439
040 $aDLC$cDLC$dYDX$dBTCTA$dBAKER$dYDXCP$dUKM$dNLGGC$dEUM$dDLC
050 00 $aHF5415.13$b.B353 2007
082 00 $a658.8$222
084 $a85.40$2bcl
100 1 $aBaker, Michael John.
245 10 $aMarketing strategy and management /$cMichael J. Baker
250 $a4th ed.
260 $aBaskingstoke, Hampshire ;$aNew York :$bPalgrave Macmillan,$c2007.
300 $axxviii, 577 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
520 $a'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
650 0 $aMarketing$xManagement.
650 0 $aMarketing.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html