MARC Record from Library of Congress

LEADER: 03113cam a2200349 a 4500
001 2008031804
003 DLC
005 20100920064358.0
008 080721s2009 nyu b 001 0 eng
010 $a 2008031804
020 $a9780230612433
020 $a0230612431
035 $a(OCoLC)ocn228360266
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWX$dCDX$dVP@$dNSB$dKEC$dDLC
041 1 $aeng$hger
050 00 $aHB74.5$b.H3613 2009
082 00 $a330$222
100 1 $aHäring, Norbert.
240 10 $aÖkonomie 2.0.$lEnglish
245 10 $aEconomics 2.0 :$bwhat the best minds in economics can teach you about business and life /$cNorbert Häring and Olaf Storbeck.
250 $a1st ed.
260 $aNew York, NY :$bPalgrave Macmillan,$c2009.
300 $axvi, 240 p. ;$c22 cm.
504 $aIncludes bibliographical references and index.
505 0 $aFrom dogma to data: an introduction by Axel Ockenfels -- Man: an economic animal? -- The pursuit of happiness -- The enigma of the labor market -- The almost-forgotten small difference -- It's all about culture -- Economics by scales and measures -- The logic of globalization -- Financial markets: totally efficient or totally crazy? -- Subprime surprises: or, the anatomy of the financial crisis -- Managers are people, too -- The high art of buying and selling -- The athlete as a guinea pig: or, why economists love sports -- In the dark recesses of the market economy -- A final warning.
520 $aEconomists can help shape monetary policy, global policy and even how much you pay for a new pair of shoes. For example, do you know who benefits the most from globalization? How do fitness studios and providers of Internet access earn most of their money?: from the laziness and irrationality of their customers. This book features contributions from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, Daniel Gros, and George Lowenstein. It also includes chapters on: Financial Markets: Are They Completely Efficient or Totally Nuts (rational vs. emotional), and The Art of Selling: How marketers use consumer decision making data to sell us products we don't need. This text makes an impressive case for the argument that economics is not a dry science and that economics principles impact much of our day to day life. Completely without formulas and theoretical ballast, the authors present current findings of prominent economists and expand the economic knowledge of their readers. They manage to make complex relationships clear.
650 0 $aEconomics$xPsychological aspects.
700 1 $aStorbeck, Olaf.
776 08 $iOnline version:$aHäring, Norbert.$sÖkonomie 2.0. English.$tEconomics 2.0.$b1st ed.$dNew York, NY : Palgrave Macmillan, 2009$w(OCoLC)643950386
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0837/2008031804-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0837/2008031804-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0823/2008031804.html