| Record ID | marc_loc_updates/v39.i08.records.utf8:4964694:1262 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i08.records.utf8:4964694:1262?format=raw |
LEADER: 01262cam a2200325 a 4500
001 2010013860
003 DLC
005 20110216091709.0
008 100405s2010 enkab b 001 0 eng
010 $a 2010013860
015 $aGBB065284$2bnb
016 7 $a015562505$2Uk
020 $a9780749457570
020 $a0749457570
020 $a9780749459239 (ebk)
020 $a0749459239 (ebk)
035 $a(OCoLC)ocn606053916
040 $aDLC$cDLC$dYDX$dCDX$dYDXCP$dUKM$dVP@$dDLC
050 00 $aHF5822$b.H515 2010
082 00 $a659.101/9$222
100 1 $aHill, Dan,$d1959-
245 10 $aAbout face :$bthe secrets of emotionally effective advertising /$cDan Hill.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2010.
300 $axii, 196 p. :$bill., maps ;$c25 cm.
504 $aIncludes bibliographical references (p. [175]-183) and index.
505 0 $aGet physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aDecision making$xPsychological aspects.
650 0 $aAdvertising$xResearch.
650 0 $aEmotions.