MARC Record from Library of Congress

LEADER: 02285nam a22003258a 4500
001 2011029931
003 DLC
005 20110715122710.0
008 110715s2012 nju b 001 0 eng
010 $a 2011029931
020 $a9781118004531 (hardback)
040 $aDLC$cDLC
042 $apcc
050 00 $aHG4028.V3$bD38 2012
082 00 $a658.4/038$223
100 1 $aHarrison, Suzanne S.
245 10 $aEdison in the boardroom :$bhow leading companies realize value from their intellectual assets /$cSuzanne S. Harrison, Patrick H. Sullivan.
250 $a2nd ed.
260 $aHoboken, NJ :$bWiley,$cc2012.
263 $a1110
300 $ap. cm.
500 $aPrev. ed. entered under: Davis, Julie L.
520 $a"A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aCorporations$xValuation.
650 0 $aIntellectual capital.
650 0 $aResearch, Industrial$xEconomic aspects.
650 0 $aTechnological innovations$xEconomic aspects.
700 1 $aSullivan, Patrick H.
700 1 $aDavis, Julie L.$tEdison in the boardroom.