| Record ID | marc_loc_updates/v39.i34.records.utf8:15327393:2594 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i34.records.utf8:15327393:2594?format=raw |
LEADER: 02594cam a22003138a 4500
001 2011017846
003 DLC
005 20110822121654.0
008 110504s2011 cau b 001 0 eng
010 $a 2011017846
020 $a9781118061930
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aTK5105.888$b.D53 2011
082 00 $a006.7$223
084 $aBUS000000$2bisacsh
100 1 $aDiaz-Ortiz, Claire,$d1982-
245 10 $aTwitter for good :$bchange the world one tweet at a time /$cClaire Diaz-Ortiz.
260 $aSan Francisco :$bJossey-Bass,$c2011.
263 $a1108
300 $ap. cm.
520 $a"The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, working with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund, TED With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aTwitter.
650 0 $aSocial networks.
650 0 $aSocial change.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1111/2011017846-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1111/2011017846-t.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1114/2011017846-b.html