MARC Record from Library of Congress

LEADER: 02965cam a2200313 a 4500
001 2010052861
003 DLC
005 20110902104759.0
008 101215s2011 njua b 001 0 eng
010 $a 2010052861
020 $a9781572739543 (hbk.)
020 $a1572739541 (hbk.)
020 $a9781572739550 (pbk.)
020 $a157273955X (pbk.)
035 $a(OCoLC)ocn693750990
040 $aDLC$cDLC$dYDX$dYDXCP$dBWX$dCDX$dUPM$dDLC
050 00 $aHD59$b.S537 2011
082 00 $a659.2$222
100 1 $aSmudde, Peter M.
245 10 $aPublic relations as dramatistic organizing :$ba case study bridging theory and practice /$cPeter M. Smudde.
260 $aCresskill, N.J. :$bHampton Press,$cc2011.
300 $axii, 239 p. :$bill. ;$c24 cm.
490 1 $aThe Hampton Press communciation series. Communication and social organization
504 $aIncludes bibliographical references (p. 205-223) and indexes.
505 0 $aMachine generated contents note: 1.Introduction: Public Relations Contexts -- Thesis and Research Questions -- Project Justification -- Literature Review -- Content Preview -- 2.Dramatistic Organizing as Method -- Theoretical Framework -- Framework for Textual Analysis -- Methodological Program Summarized -- 3.Logological Description of the Case -- Order -- Pollution -- Guilt -- Purification -- Redemption -- Quantitative Corroboration of the Logological Analysis -- Epilogue: An "Ill-defined" Issue -- 4.Microscopic Textual Analysis of the Case -- Organizing the Issue -- Key Messages -- A Representative Text -- The Cornerstone to Redemption -- 5.Macroscopic Textual Analysis of the Case -- PR Discourse Before Dateline NBC -- The Turning Point: Dateline NBC's Report -- PR Discourse After Dateline NBC -- Thoughts on Texts and Process -- 6.Lessons From the Method and Case -- Evaluating the Success of the Case -- What the Case Teaches Us -- How Well the Method Works -- Implications -- 7.Conclusion: Strategic Planning For and Value of Public Relations -- The Impacts of History, Tactical Bias and Semantic Baggage -- Using Rhetorical Theory in Practice -- Prospective, Strategic and Rhetorical Public Relations -- A Strategy for the Dramatistic Organizing of Public Relations -- Public Relations' Value Contribution -- Appendix A Sample Public Relations Discourse About the C/K Pickup Issue -- Prepared Statement -- Press Release -- Backgrounder -- Written Correspondence -- Pitch Letter -- Written Correspondence -- Appendix B Public Awareness and Opinion About the Case -- Awareness of C/K Truck Fuel Tank Issue (February 1993-November 1994) -- GM Right Direction vs. Wrong Track: CK Truck Events (August 1992-November 1994) -- Appendix C General Motors Public Relations Texts Used.
650 0 $aPublic relations$vCase studies.
650 0 $aOrganizational sociology$vCase studies.
650 0 $aIndustrial organization$vCase studies.
830 0 $aHampton Press communication series.$pCommunication and social organization.