| Record ID | marc_loc_updates/v39.i37.records.utf8:9706810:1516 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i37.records.utf8:9706810:1516?format=raw |
LEADER: 01516nam a22003378a 4500
001 2011031800
003 DLC
005 20110906091547.0
008 110801s2012 mnu b s001 0 eng
010 $a 2011031800
020 $a9780816675494 (hc : alk. paper)
020 $a9780816675500 (pb : alk. paper)
040 $aDLC$cDLC
042 $apcc
043 $aa-ja---
050 00 $aHF5415.17$b.S74 2012
082 00 $a381/.45791453$223
100 1 $aSteinberg, Marc,$d1977-
245 10 $aAnime's media mix :$bfranchising toys and characters in Japan /$cMarc Steinberg.
260 $aMinneapolis :$bUniversity of Minnesota Press,$c2012.
263 $a1203
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
650 0 $aCharacter merchandising$zJapan.
650 0 $aCharacter toys$zJapan.
650 0 $aCartoon characters$zJapan.
650 0 $aComic strip characters$zJapan.
650 0 $aAnimated television programs$zJapan$xHistory and criticism.
650 0 $aAnimated films$zJapan$xHistory and criticism.
650 0 $aComic books, strips, etc.$zJapan$xHistory and criticism.