MARC Record from Library of Congress

LEADER: 02344cam a22002658a 4500
001 2011031174
003 DLC
005 20110916064313.0
008 110801s2012 cau b 001 0 eng
010 $a 2011031174
020 $a9781412964746 (hardback)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5416.5$b.S38 2012
082 00 $a658.8/16$223
100 1 $aSchindler, Robert,$cprofessor.
245 10 $aPricing strategies :$ba marketing approach /$cRobert M. Schindler.
260 $aThousand Oaks :$bSage Publications, Inc,$c2012.
263 $a1110
300 $ap. cm.
520 $a"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 8 $aMachine generated contents note: Chapter 1. Introduction: Pricing as an Element of the Marketing MixPart I Setting of Initial PricesChapter 2. The Starting Point in Setting an Initial PriceChapter 3. Assessing Value to the CustomerChapter 4. Basic Pricing Strategies and the Use of Breakeven AnalysisPart II Modification of Existing PricesChapter 5. Development and Use of the Generalized Breakeven FormulaChapter 6. Predicting Price-Change Response: Economic and Competitive FactorsChapter 7. Predicting Price-Change Response: Cognitive FactorsChapter 8. Predicting Price-Change Response: Emotional FactorsChapter 9. Empirical Measurement of Price-Change ResponsePart III Developing a Price StructureChapter 10. The Logic of Price SegmentationChapter 11. Time as a Price-Segmentation FenceChapter 12. Place of Purchase as a Price-Segmentation FenceChapter 13. Pricing of Interrelated ProductsPart IV Broader Considerations in PricingChapter 14. Interactive Pricing: Auctions and NegotiationChapter 15. Law, Ethics, and Social Responsibility in PricingChapter 16. The Role of Price in Marketing Strategy.
650 0 $aPricing.
650 0 $aMarketing.