MARC Record from Library of Congress

LEADER: 02562cam a22003258a 4500
001 2011041079
003 DLC
005 20111109101633.0
008 111003s2012 enk 000 0 eng
010 $a 2011041079
020 $a9780805858518 (hardback : acid-free paper)
020 $a9780085858529
020 $a9780203149492
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHE8700.66.U6$bB895 2012
082 00 $a384.55/443$223
100 1 $aBuzzard, Karen.
245 10 $aTracking the audience :$bthe ratings industry from analog to digital /$cby Karen Buzzard.
260 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2012.
263 $a1204
300 $ap. cm.
520 $a"In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future"--$cProvided by publisher.
650 0 $aTelevision programs$zUnited States$xRating$xHistory.
650 0 $aRadio programs$zUnited States$xRating$xHistory.
650 0 $aTelevision viewers$zUnited States$xMeasurement$xHistory.
650 0 $aRadio audiences$zUnited States$xMeasurement$xHistory.
650 0 $aAnalog electronic systems.
650 0 $aDigital electronics.